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Alfie Suite blog author

Nathalie Staelens

Ghostwriter and Web Writer

Ghostwriter and web writer Nathalie Staelens covers editorial strategy, marketing, artificial intelligence and the changing work of agencies. She is the founder of Buzztron and the creator of Alfie Suite.

GhostwritingWeb writingEditorial strategyContent marketingArtificial intelligence for marketingMarketing agency operations

Articles

Analysis, stories and editorial perspectives published on the Alfie Suite blog.

Editorial infographic about client trust when a marketing agency uses artificial intelligence
Artificial intelligenceClient trust

How do clients feel about agencies using AI?

Clients do not reject AI in marketing agencies. They reject weak work, hidden automation and the feeling that they are paying a premium price for a process nobody is willing to own.

Nathalie Staelens · Ghostwriter and Web Writer

9 min read
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Editorial infographic showing the components of the price of an AI-assisted agency service
Agency businessPricing and profitability

Should agencies price AI-assisted services differently?

An AI-assisted service should not be priced according to the minutes saved by a model. Price should reflect the outcome, framing, review, risk and responsibility the agency accepts.

Nathalie Staelens · Ghostwriter and Web Writer

9 min read
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