What goes into the brief?
The starting point is your goal or request, connected to the context available in your Brand Library. That context stays attached to the Mission so the recommendation, expertise and deliverables remain connected to the same need.
When do the agents step in?
They are not launched one by one as separate chatbots. Alfie directs the Mission and mobilizes the expertise it needs: diagnosis, strategy, visuals, video when available, or operations.
What does the user approve?
The recommendation is presented before production starts. Human approval also remains part of the workflow before launch or delivery depending on the Mission.